Factors influencing residents’ perceptions, attitudes and behavioral intention toward festivals and special events: a pre-event perspective
Abstract
This article reports the results of research investigating residents’ perceptions, attitudes and behavioral intention (BI) toward sports festivals and special events (FSE) from a pre-event perspective. A structural equation modeling (SEM) was utilized. Two sets of theoretical frameworks have been employed for this study: Social Exchange Theory (SET) and Social Representation Theory (SRT). A quantitative analysis was utilized. Using structural equation modeling (SEM). The authors have identified a strong association between media influence and FSE image evaluation; FSE image evaluation and residents’ perceptions; residents’ perceptions and attitudes; and residents’ attitudes and behavioral intention. However, the study found that social interactions do not have a significant impact on FSE image evaluation. The practical application of this research is that event planners should use media to promote FSE to local residents. This article concludes with the management implications for FSE planners and organizers. Future studies can build on the findings of the paper to generalize this China model for adaption to other countries.
Keyword : festivals and special events, marketing, behavioral intention, host city, residents, pre-event perspective, image evaluation, structural equation modeling
How to Cite
Li, H., Schein, D. D., Ravi, S. P., Song, W., & Gu, Y. (2018). Factors influencing residents’ perceptions, attitudes and behavioral intention toward festivals and special events: a pre-event perspective. Journal of Business Economics and Management, 19(2), 288-306. https://doi.org/10.3846/jbem.2018.5536
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Ferrari, S., & Guala, C. (2017). Mega-events and their legacy: image and tourism in Genoa, Turin and Milan. Leisure Studies, 36(1), 119-137. https://doi.org/10.1080/02614367.2015.1037788
Fredline, E., & Faulkner, B. (2000). Host community reactions a cluster analysis. Annals of Tourism Research, 27(3), 763-784. https://doi.org/10.1016/S0160-7383(99)00103-6
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Getz, D. (2012). Event studies: discourses and future directions. Event Management, 16(2), 171-187. https://doi.org/10.3727/152599512X13343565268456
Gursoy, D., Chi , C. G., Ai, J., & Chen, B. T.(2011). Temporal change in resident perceptions of a megaevent: the Beijing 2008 Olympic games. Tourism Geographies, 13(2), 299-324. https://doi.org/10.1080/14616688.2010.529935
Gursoy, D., Chi, C. G., & Dyer, P. (2009). An examination of locals’ attitudes. Annals of Tourism, 36(4), 723-726. https://doi.org/10.1016/j.annals.2009.06.003
Gursoy, D., Yolal, M., Ribeiro, M. A., & Netto, A. P. (2017). Impact of trust on local residents’ megaevent perceptions and their support. Journal of Travel Research, 56(3), 393-406. https://doi.org/10.1177/0047287516643415
Homans, G. (1961). Social behavior: its elementary forms. New York: Harcourt, Brace & World.
Jiang, Y., & Kim, Y. (2015). Developing multi-dimensional green value extending social exchange theory to explore customers’ purchase intention in green hotels − evidence from Korea. International Journal of Contemporary Hospitality Management, 23(2), 308-334. https://doi.org/10.1108/IJCHM-08-2013-0383
Jung, T., Ineson, E. M., Kim, M., & Yap, M. H. T. (2015). Influence of festival attribute qualities on Slow Food tourists’ experience, satisfaction level and revisit intention the case of the Mold Food and Drink Festival. Journal of Vacation Marketing, 21(3), 277-288. https://doi.org/10.1177/1356766715571389
Kim, W., Jun, H. M., Walker, M., & Drane, D. (2015). Evaluating the perceived social impacts of hosting large–scale sport tourism events: scale development and validation. Tourism Management, 48, 21-32. https://doi.org/10.1016/j.tourman.2014.10.015
Lee, I., & Arcodia, C. (2011). The role of regional food festivals for destination branding. International Journal of Tourism Research, 13, 355-367. https://doi.10.1002/jtr.852
Li, H., Song, W., & Collins, R. (2014). Post-event visits as the sources of marketing strategy sustainability: a conceptual model approach. Journal of Business Economics and Management, 15(1), 74-95. https://doi.org/10.3846/16111699.2012.701229
Li, H., & Lin, X. (2011). Research on the long-term influence of festival and special event marketing on the host city: the interrelationship between event image and event satisfaction and intention to visit. Technoeconomics & Management Research, 9, 110-114.
Li, X. R., Hsu, C. H. C., & Lawton, L. J. (2015). Understanding residents’ perception changes toward a mega-event through a dual-theory lens. Journal of Travel Research, 54(3), 396-410. https://doi.org/10.1177/0047287513517422
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Maennig, W., & Vierhaus, C. (2017). Winning the Olympic host city election: key success factors. Applied Economics, 49(31), 3086-3099. http://doi.org/10.1080/00036846.2016.1254339
Matherly, R., Arens, Z. G., & Arnold, T. J. (2018). Big brands, big cities: how the population penalty affects common, identity relevant brands in densely populated areas. International Journal of Research in Marketing, 35(1), 15-33. https://doi.org/10.1016/j.ijresmar.2017.10.001
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Merrilees, B., Miller, D., Ge, G., & Tam, C. (2018). Asian city brand meaning: a Hong Kong perspective. Journal of Brand Management, 25(1), 14-26. https://doi.org/10.1057/s41262-017-0073-1
Moscardo, G. (2011). Exploring social representations of tourism planning: issues for governance. Journal of Sustainable Tourism, 19(4/5), 423-436. https://doi.org/10.1080/09669582.2011.558625
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