Omar, Nor Asiah, Syed Shah Alam, Norzalita Abdul Aziz, and Muhamad Azrin Nazri. “Retail Loyalty Programs in Malaysia: The Relationship of Equity, Value, Satisfaction, Trust, and Loyalty Among Cardholders”. Journal of Business Economics and Management 12, no. 2 (June 9, 2011): 332-352. Accessed November 27, 2024. https://jeelm.vgtu.lt/index.php/JBEM/article/view/5023.