Criteria for the evaluation of innovativeness of independent film production company in the perspective of creativity
Abstract
This study aims to identify the criteria for evaluating the innovativeness of an independent film production company in the European film market. Innovativeness of a company consists of inputs to innovation and outputs from innovation. It reveals a company’s potential to implement innovations, which are often sources of competitive advantage. The empirical study involved 29 experts from the European film industry and film production companies. Experts were asked to evaluate 60 criteria in total. The survey results suggest that a company’s innovativeness can currently be evaluated by 51 criteria, of which 15 are the most important. The criteria identified for evaluating a company’s innovativeness are ranked in order of importance for determining a company’s innovativeness. The results obtained allow us to evaluate the innovativeness of a company by comparing independent film production companies with one another in the European film market and thus to determine which company is more innovative. It also makes possible new hypotheses to be raised, analysed and tested. It should be noted that the article was written based on a dissertation in progress.
Keyword : company innovativeness, creativity, evaluation of innovativeness, film production, independent film production company, innovation, innovativeness
How to Cite
Vitkauskaitė, I. (2023). Criteria for the evaluation of innovativeness of independent film production company in the perspective of creativity. Creativity Studies, 16(1), 50–78. https://doi.org/10.3846/cs.2023.15054
This work is licensed under a Creative Commons Attribution 4.0 International License.
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Andrew, J. P., & Sirkin, H. L. (2006). Payback: Reaping the rewards of innovation. Harvard Business School Press.
Bickles-Smith, J. (1956). Kemps film and TV production services handbook. Media Business Insight.
Brown, M. G. (2013). Wiley and SAS business series. Killer analytics: Top 20 metrics missing from your balance sheet. John Wiley & Sons, Inc.
Carayannis, E. G., & Provance, M. (2008). Measuring firm innovativeness: Towards a composite innovation index built on firm innovative posture, propensity and performance attributes. International Journal of Innovation and Regional Development, 1(1), 90–107. https://doi.org/10.1504/IJIRD.2008.016861
Cattani, G., Ferriani, S., & Colucci, M. (2015). Creativity in social networks: A core-periphery perspective. In C. Jones, M. Lorenzen, & J. Sapsed (Eds.), The Oxford handbook of creative industries (pp. 75–95). Oxford University Press.
Chapain, C., & Stachowiak, K. (2017). Innovation dynamic in the film industry: The case of the Soho cluster in London. In C. Chapain & T. Stryjakiewicz (Eds.), Creative industries in Europe: Drivers of new sectoral and spatial dynamics (pp. 65–94). Springer International Publishig AG. https://doi.org/10.1007/978-3-319-56497-5_4
Černevičiūtė, J., Strazdas, R., Jančoras, Ž., Kregždaitė, R., & Morkevičius, V. (2015). Kūrybinių industrijų plėtojimo kompleksiniai veiksniai: kolektyvinio kūrybingumo ugdymas. Vilniaus Gedimino technikos universitetas.
Eltham, B. (2013). Three arguments against “Soft Innovation”: Towards a richer understanding of cultural innovation. International Journal of Cultural Policy, 19(5), 537–556. https://doi.org/10.1080/10286632.2012.658044
European Audiovisual Production Association: European Audiovisual Production. (2018). European coordination of independent producers. https://www.cepi-producers.eu/_files/ugd/d9e145_728e3b8c51b84db0a7e2d9b458fc65a8.pdf
Finney, A. (2008). Learning from sharks: Lessons on managing projects in the independent film industry. Long Range Planning, 41(1), 107–115. https://doi.org/10.1016/j.lrp.2007.11.002
Gilson, L. L. (2015). Creativity in teams: Processes and outcomes in creative industries. In C. Jones, M. Lorenzen, & J. Sapsed (Eds.). The Oxford handbook of creative industries (pp. 50–74). Oxford University Press.
Green Production Guide. (2022). Welcome to the green production guide. https://www.greenproductionguide.com/
Haar, ter Ph. (2018). Measuring innovation: A state of the science review of existing approaches. Intangible Capital, 14(3), 409–428. https://doi.org/10.3926/ic.1254
Handrich, M., Handrich, F., & Heidenreich, S. (2015). Firm innovativeness – the sufficient condition for business success? Examining antecedents of firm innovativeness and how it affects business success. International Journal of Innovation Management, 19(5), 1–26. https://doi.org/10.1142/S136391961550053X
Hügel, S. (2019). Essays in real estate research. Innovation in service industries: An investigation of the internal and external organizational contexts from the laboratory of real estate (Vol. 16). N. B. Rottke & J. Mutl (Eds.). Springer Fachmedien Wiesbaden GmbH. https://doi.org/10.1007/978-3-658-27179-4
Jones, C., Lorenzen, M., & Sapsed, J. (Eds.). (2015). The Oxford handbook of creative industries. Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199603510.001.0001
Kaufman, J. C., & Sternberg, R. J. (2015). The creative mind. In C. Jones, M. Lorenzen, & J. Sapsed (Eds.), The Oxford handbook of creative industries (pp. 33–49). Oxford University Press.
Knowles, Ch., Hansen, E., & Dibrell, C. (2008). Measuring firm innovativeness: Development and refinement of a new scale. Journal of Forest Products Business Research, 5(5). https://biobus.swst.org/index.php/bpbj/issue/download/119/63
Lewandowski, M. (2015). Types of innovations in cultural organizations. International Journal of Contemporary Management, 14(1), 67–78.
Motion Picture Association. (2022). Who we are. https://www.motionpictures.org/who-we-are/#our-members
Organisation for Economic Co-Operation and Development; European Statistical Office. (2018). The measurement of scientific, technological and innovation activities. Oslo Manual 2018: Guidelines for collecting, reporting and using data on innovation. Organisation for Economic Co-Operation and Development Publishing.
Phan, K. (2013). Innovation measurement: A decision framework to determine innovativeness of a company [PhD/Doctoral Thesis, Portland State University]. Portland, Oregon. https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=2016&context=open_access_etds
Povilaitis, M., & Čiburienė, J. (2008). Paslaugų inovacijų diegimo vertinimo kriterijai. Ekonomika ir vadyba: aktualijos ir perspektyvos, 3(12), 243–250.
Rubera, G., & Kirca, A. H. (2012). Firm innovativeness and its performance outcomes: A meta-analytic review and theoretical integration. Journal of Marketing, 76(3), 130–147. https://doi.org/10.1509/jm.10.0494
Salavou, H. (2004). The concept of innovativeness: Should we need to focus? European Journal of Innovation Management, 7(1), 33–44. https://doi.org/10.1108/14601060410515628
Siddiquee, Q., Jain, K., & Rajan, S. (2015). An approach to measure innovativeness of a firm. The International Journal of Management, 4(1), 25–37.
Squire, J. E. (2017). Introduction. In J. E. Squire (Ed.), The movie business book (pp. 1–15). Routledge. https://doi.org/10.4324/9781315621968-1
Taques, F. H., López, M. G., Basso, L. F., & Areal, N. (2021). Indicators used to measure service innovation and manufacturing innovation. Journal of Innovation and Knowledge, 6(1), 11–26. https://doi.org/10.1016/j.jik.2019.12.001
Tidd, J., Bessant, J., & Pavitt, K. (2006). Managing innovation: Integrating technological, market and organizational change. John Wiley & Sons.
Victory, J. (2015). Green shoots: Environmental sustainability and contemporary film production. Studies in Arts and Humanities, 1(1), 54–68. https://doi.org/10.18193/sah.v1i1.6
Vveinhardt, J., & Kuklytė, J. (2016). Suminio inovacijų indekso ir jį lemiančių veiksnių analizė Lietuvoje. Taikomoji ekonomika: sisteminiai tyrimai, 10(2), 31–45. https://doi.org/10.7220/AESR.2335.8742.2016.10.2.2