The potential of craft industries based on Javanese ethnic culture and the local economy in Indonesia: perspectives of creativity
Abstract
This paper aims to determine the extent to which the potential for developing craft industries based on Javanese ethnic culture can improve local economic development and help empower the local community. A qualitative method with case study research approach. Meanwhile, to measure the potential for growing craft industries based on Javanese ethnic culture, the SWOT (strengths, weaknesses, opportunities, threats) analysis–analytic hierarchy process is used by collecting primary data through group discussions while secondary data with questionnaires. Developing craft industries based on Javanese ethnic culture can contribute to local economic development by utilizing abundant human resources, adding concrete employment opportunities, facilitating licensing, maximizing the potential an open art market, and anticipating goods cheaper competition from foreign as well as the entry threatened free trade that would replace the existence of craft products based on Javanese ethnic culture. Efforts are carried out by business actors, manufacturing industry, and arts community to helping facilitate various promotional business opportunities. In addition, the government has made a policy direction for local economic development by balancing foreign and local players to deal with technological innovations and the rapidly changing character of the market.
Keyword : business, craft industries, innovation, Javanese ethnic culture, local economic development, SWOT (strengths, weaknesses, opportunities, threats) analysis
How to Cite
Avianto, B. N., Ulumuddin, I., Marjanto, D. K., Sudrajat, U., & Atmadiredja, G. (2024). The potential of craft industries based on Javanese ethnic culture and the local economy in Indonesia: perspectives of creativity. Creativity Studies, 17(2), 571–588. https://doi.org/10.3846/cs.2024.16362
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Laar, van E., Deursen, van A. J. A. M., Dijk, van J. A. G. M., & Haan, de J. (2020). Measuring the levels of 21st-Century digital skills among professionals working within the creative industries: A performance-based approach. Poetics, 81. https://doi.org/10.1016/j.poetic.2020.101434
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Mishra, L. (2016). Focus group discussion in qualitative research. TechnoLearn: An International Journal of Educational Technology, 6(1). https://doi.org/10.5958/2249-5223.2016.00001.2
Oreski, D. (2012). Strategy development by using SWOT–AHP. TEM Journal: Technology, Education, Management, Informatics, 1(4), 283–291. https://doi.org/10.18421/TEM14-09
Purnamawati, I. G. A., & Landrawan, I. W. (2018). The existence development of traditional market improving income and Welfare of wood carving craftsman. South East Asia Journal of Contemporary Business, Economics and Law, 15(1), 9–14.
Rahmadani, R., & Jefriyanto, J. (2021). A strategy to promote the competitiveness of micro, small and medium enterprises (MSME) during the condition of COVID 19 pandemics. Jurnal Akuntansi, 11(3), 197–208. https://doi.org/10.33369/j.akuntansi.11.3.197-208
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Risamasu, P. I. M., Kaok, M., & Kadir, N. (2019). Potential of Noken as part of a creative economy in improving the economy of indigenous Papuans. IOP Conference Series: Earth and Environmental Science, 343. https://doi.org/10.1088/1755-1315/343/1/012221
Rivani, R., Jaja Raharja, S., & Arifianti, R. (2018). SWOT analysis in the export-oriented ceramic industry centre in Purwakarta, Indonesia. Review of Integrative Business and Economics Researach, 7(2), 189–199.
Rosyadi, S., Sabiq, A., Ahmad, A. A., & Yamin, M. (2021). The cross-sector collaboration for development policy of rural creative economy: The case of Bengkoang creative hub. Journal of Governance and Public Policy, 8(1), 10–21. https://doi.org/10.18196/jgpp.811339
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Setiawan Jodi, N., Sudjadi, A., & Anggraeni, A. I. (2019). The role of creativity in forming innovative behaviours of creative industrial workers. International Journal of Innovation, Creativity and Change, 9(11), 166–178.
Sidiq, S., Sudarsono, H., Mumpuni Ruchba, S., & Ayu Perdana, A. R. (2018). Analysis of potential creative industry for people with disabilities in special region of (D. I) Yogyakarta. Mimbar: Jurnal Sosial dan Pembangunan, 34(1), 102–111. https://doi.org/10.29313/mimbar.v34i1.3165
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